In looking to visually scale back a site more I found a small change that made a big difference.
Our “Back To Top” links, which jump a visitor back to the top of a page when clicked, used a 16×16 icon and the same font size, color, alignment and underline treatment as links in the body content.
It clouds the download link by letting the eye cluster the two links and treat them equally. The Back to Top link actually garners more attention because it has an additional treatment with the icon.
A new “Back To Top” link is needed. So…
Unlike the former example this shares no properties with the Download link above it. It’s smaller, faded out, right justified and has a different text treatment. This allows the download link, with its larger text, bright color and underline treatment to command the eye’s attention.
It’s not always about making the important bigger, but also making the unimportant smaller.