John put together a good article on SiteProNews.com about controlling the text displayed in your site’s listing on Google’s search engine results page (SERP), after all it’s not just about getting your site listed well but actually enticing a user to click through to it.
I agree with everything he wrote but due to some limitations with the commenting system on SiteProNews.com I couldn’t publish the following suggestion. I believe you could optimize the Title tag further by listing the most page-specific content first, then the site info. So instead of the page title:
SiteProNews: Webmaster News & Resources >> Blog Archive >> How To Control Your Listing Text in Google’s Search Results
I would title it as:
How To Control Your Listing Text in Google’s Search Results << Blog Archive << SiteProNews: Webmaster News & Resources
I’m not sure if Google loves or hates this but I feel it puts the most relevant part of the description first and therefore invites more clicks.
…and, yes, I realize this site’s title tag isn’t constructed entirely that way but I’m working on it. Part of the package with hosted solutions.
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